AIR RIFT EDITORIAL
This editorial started as a passion project for a product I personally loved and saw trending on social and in New York, but wasn’t a priority for SNKRS.
I partnered with LA based vintage showroom / styling and production duo Mom N Dad to craft an editorial shoot that celebrates the Air Rift.
For the editorial shoot, I briefed Mom N Dad and provided a high level creative vision, worked closely with our teams in EMEA and North America as this is where content was prioritized, worked with our merchants to secure product for the shoot, and oversaw styling, casting and was on the ground at our shoot in LA.
Images from the shoot landed on SNKRS, where I crafted the flow of the content piece and wrote the copy. I also worked with an agency, Recess Studios, to place wheat-paste images in New York and we designed a zine that was distributed to women-focused sneaker stores worldwide.
