AM95 MoMA
To celebrate the 30th anniversary of the Air Max 95, we brought Sergio Lozano’s original sketch to life as a limited-edition silhouette, available only at the MoMA Design Store.
We worked with director Ben Solomon to create a short film celebrating the initial release of the AM95 and the influence New York City graffiti culture had on its popularity. I assisted in planning a viewing party and Q&A at the MoMA Design Store where we invited members of the sneaker community and surprised guests with product afterwards.
My team also led a photo shoot for product imagery that was used for wheat-pasting, the Nike billboard in NYC and other promotional uses.
