FUTURE RUNWAY CONTENT FRANCHISES
Working closely with the Nike women’s lifestyle team, my team helped create two content franchises that focus on women’s product in the SNKRS app. We were tasked to create two franchises that served different cohorts, one audience group being more trend based and one group being more experiential. We worked closely with an agency, Recess Studios, to develop these ideas and produce pilots.
Our first franchise, Down the Rabbit Hole, focuses on our experimentalist group and goes deeper into personal style influences and preferences. Our second franchise, Dream Capsule, focuses on our stylist group and is centered around building a capsule wardrobe.
With these projects, I helped direct our agency on concepts, assisted in casting decisions, working closely with our women’s team to ensure visions were aligned, gave editing feedback in post production and was on the ground at shoots.
